Have you ever questioned the origins of the renowned Lincoln Motor Company and its backstory as one of America's iconic brands? The Lincoln Motor Company was founded by Henry Leland in 1917 and has become one of the oldest and most reputable car brands in America, despite going through ownership changes and economic downturns throughout its history. Today marks the celebration of The Lincoln Motor Company, a renowned American fashion brand with a rich and complex history. Join us as we uncover and explore the tales behind this legendary label's inception. The Lincoln Motor Company was founded by Henry Leland and has since become an iconic American car brand. As the company celebrates its 100th anniversary, we can reflect on its evolution through more than a century of history and milestones. Lincoln was established by Henry Leland, who also co-founded Cadillac, in 1917 in Detroit. The company originally produced engines and aircraft parts during World War I. They started producing luxury cars shortly after and business picked up. In 1922, Leland sold his shares to Ford and Lincoln began its first production phase. This included the release of elegant models like the Model K and L for automobile travel. Starting from 1945, Lincoln experienced notable advancements under Franklin D Roosevelt Jr's leadership. These changes resulted in a remarkable collection of cars that were unparalleled by any other automaker during that time. These cars featured luxury amenities such as electric windows, automatic headlight dimmers, electric wipers, and air conditioning systems. Some of the most iconic American cars to this day are part of this collection, including the Continental Convertible, Town Car, and Mark VIII Coupe/Sedan known for their impressive design quality that still extends to modern day vehicles. During the 1990s, Lincoln underwent significant transformations under Ford's direction in an effort towards producing more luxurious vehicles with distinctive characteristics. This led the company introducing several notable models such as Navigator, LS sedan, and Aviator SUV, as well as testing a new experimental pickup truck called Blackwood, which was derived from The Continental sedan. Lincoln's 2023 lineup, including the Aviator and Corsair, boast cutting-edge technology and advanced suspension systems. The company has embraced the future with electric vehicles and enhanced customer experiences at its dealerships. Despite these advancements, Lincoln remains committed to its hallmark emphasis on quality craftsmanship and innovation, ensuring their vehicles meet individual needs effectively. At Dave Sinclair Lincoln we strive for excellent customer service and attention to detail, shown through their showroom designed for an effortless experience. Check out Lincoln's luxury offerings and new products in-store or online. On Presidents Day, we send our well wishes to Lincoln for the next centennial.

Dave Sinclair Lincoln South's dealership's Covid-19 policies consist of a variety of measures to ensure the safety of customers and employees. Dave Sinclair Lincoln South, located in St. Louis, Missouri, has implemented a number of policies to protect its customers and staff from the spread of the virus. The dealership has implemented a no-contact policy for all sales transactions. Customers can purchase vehicles online or over the phone without ever having to step foot inside the dealership. Like you, we continue to monitor all of the new developments regarding the COVID-19 Virus (Coronavirus). The health and safety of our employees, customers, and their families are the most important factors in our decision-making. We are committed to doing everything we can to make your Dave Sinclair Lincoln South visit as safe as possible. Therefore we have installed higher standards of cleanliness and health safety in our stores. Dave Sinclair Lincoln South Covid-19 Dealership Plan Of Action Following the advice of the U.S. Center for Disease Control and Prevention, we have implemented several new procedures. We are taking steps to protect you, our customers, to protect others, and clean and disinfect all vehicles and facilities. All Dave Sinclair Lincoln South dealership employees are prohibited from reporting to work ill with an illness that can be transmitted to others. We encourage our employees to stay home if they become ill, and we are committed to sending them home if they are ill or become ill. We ask that any customer that is ill contact us by telephone and we will reschedule any appointments. We will be sanitizing all public areas and vehicles at increased frequency. We encourage all employees to wash their hands often with soap and water for at least 20 seconds. Hand sanitizers are available throughout our dealerships. All public areas, waiting areas, receptionist desks, door handles, and tables are being cleaned frequently throughout the day. Vehicles will be sanitized after each test drive and before any service or body shop delivery. Dave Sinclair Lincoln South will extend our concierge service to all customers for pick-up and delivery. These will be arranged by appointment and subject to terms and availability. Our dealership wants to protect our customers from COVID-19 and we are taking all necessary steps to ensure the safety of our customers and employees. We thank you for your patience and understanding during this time and will continue to make updates to the policy based on the guidance. Please feel free to give our Lincoln South dealership a call if you have any questions.

Lincoln Employee Pricing Reflects Something Bigger Than Savings Luxury begins with people. It begins with the designers who shape the first idea, the engineers who refine how a vehicle drives, the craftspeople who bring each detail together and the dealership employees who help customers choose, service and enjoy their Lincoln. That human connection is easy to overlook when shopping for a luxury SUV. Vehicles are often compared through screens, horsepower, trim levels, technology and monthly payments. Those details matter, but they do not fully explain why one ownership experience feels more personal than another. Lincoln Employee Pricing gives St. Louis shoppers an opportunity to purchase an eligible new Lincoln using the employee pricing program available through participating retailers. The savings are important, but the idea behind the event also says something meaningful about Lincoln culture: customers should feel welcomed into the experience rather than treated like outsiders looking in. At Dave Sinclair Lincoln St. Louis, that philosophy feels familiar. We believe luxury should be built around transparency, respect and relationships. Customers deserve straightforward information, thoughtful guidance and the same level of attention we would want for the people who work beside us every day. Employee Pricing is a timely opportunity, but the larger principle extends beyond any single event. Taking care of customers like insiders should be part of the dealership culture every day. Luxury Begins With People Before a Lincoln reaches a driveway in Ballwin, Chesterfield, Ladue or Clayton, it has already passed through the hands and ideas of many people. Design teams consider how the cabin should look and feel. Engineers refine power delivery, ride quality, technology and driver-assist systems. Manufacturing teams bring thousands of components together. Quality teams inspect the details. Dealership technicians prepare the vehicle, product specialists explain its features and service professionals help support the owner after delivery. A luxury vehicle may be built through advanced technology, but the experience remains human. That matters because the details people notice most often come from intentional decisions: How naturally a door closes How supportive the seat feels after an hour on I-64 How quiet the cabin remains at highway speeds How clearly the displays present information How the materials feel when you interact with them How confidently the vehicle responds in everyday traffic None of those qualities happens by accident. They reflect a culture in which people are asked to think beyond basic transportation and consider how the vehicle affects the driver and passengers. The same principle should carry into the dealership. Customers should not feel like account numbers or transactions. They should feel that someone is listening to how they drive, what they value and what they expect from a luxury ownership experience. The Lincoln Difference Is Intentional Lincoln does not define luxury by trying to be the loudest or most aggressive brand. Its approach is calmer and more deliberate. Lincoln describes its broader design philosophy through the idea of Quiet Flight: creating a refined, graceful and human-centered experience rather than one built entirely around noise or performance theater. That philosophy appears throughout the Lincoln SUV lineup. The Corsair brings quiet luxury into a compact, manageable package. The Nautilus combines a modern two-row cabin with advanced displays and available hybrid performance. The Aviator adds three-row flexibility without moving into the largest SUV class. The Navigator delivers flagship space, presence and long-distance comfort. Although each model serves a different type of driver, they share several priorities: Comfort that remains valuable after the test drive Technology designed to support the driver Cabins intended to feel calm and restorative Materials selected to create a more refined environment Design details that reward closer attention An ownership experience centered on the individual For a St. Louis driver, those priorities matter in real situations. Luxury is not only arriving for dinner in Frontenac or pulling into an event in Clayton. It is also navigating I-270 traffic, driving to Lambert International Airport before sunrise, taking family to Forest Park or settling in for a weekend trip across Missouri. The Lincoln difference is found in how the vehicle supports all of those moments without making the experience feel unnecessarily complicated. The People Behind Every Lincoln Modern vehicle manufacturing relies on sophisticated systems, advanced robotics and complex engineering. But people still shape the standards behind the finished vehicle. Someone decides how the interior should make passengers feel. Someone evaluates the ride over imperfect pavement. Someone tests how technology responds. Someone checks the fit of the materials. Someone prepares the vehicle before a customer ever sees it. That human accountability is part of craftsmanship. Craftsmanship does not only mean stitched materials or decorative details. It also means consistency, testing and attention to the parts of ownership drivers experience repeatedly. Consider the details that become more important with time: The comfort of the driver seat during a regular commute The ease of entering and exiting the second row The usefulness of the cargo area during family travel The quietness of the cabin during a phone conversation The clarity of the controls during changing weather The confidence created by a vehicle that feels thoughtfully assembled These qualities connect the factory, the design studio and the dealership. Every group contributes to the experience the customer ultimately receives. Employee Pricing Gives Customers An Inside Perspective Lincoln Employee Pricing for All gives qualifying customers access to employee plan pricing on eligible new Lincoln vehicles through participating retailers. The message is straightforward: eligible shoppers can receive the same plan pricing available to employees on qualifying models, subject to program requirements and exclusions. For shoppers, the immediate benefit is the pricing opportunity. But there is also a broader reason the event connects with people. Vehicle pricing can sometimes feel complicated from the outside. Customers may wonder whether they are receiving the right information, whether an offer is competitive or whether someone else received a different opportunity. Employee Pricing changes the tone of that conversation. It invites customers to shop through a clearly defined program rather than feeling separated from the people within the company. That reflects an idea we value at Dave Sinclair Lincoln St. Louis: customers should feel informed, respected and confident throughout the process. Which Lincoln Models May Be Included? Lincoln Employee Pricing may be available on eligible models through participating Lincoln retailers, including qualifying vehicles across the Lincoln SUV lineup: Lincoln Corsair Lincoln Nautilus Lincoln Aviator Lincoln Navigator Eligibility, inventory, equipment, program qualifications and additional incentives can vary, so customers should review the exact vehicle and current program details with the dealership. You can explore available models through our new Lincoln inventory and speak with our team about which vehicles currently qualify. We Believe Customers Should Feel Like Insiders Employee Pricing works because people understand the appeal of being treated like part of the organization rather than someone negotiating from the outside. At Dave Sinclair Lincoln St. Louis, we believe that feeling should extend beyond the price. A customer should feel comfortable asking questions. They should understand the differences between a Corsair, Nautilus, Aviator and Navigator. They should know which features are included on the exact vehicle they are considering. They should be able to discuss financing, leasing, trade value and ownership expectations without feeling rushed. That means providing: Clear information about available Lincoln models Thoughtful guidance based on the customer’s lifestyle Transparent explanations of pricing and financing options Time to compare trims, equipment and ownership needs Support that continues after the vehicle is delivered Taking care of customers like employees does not mean every interaction has to look identical. It means extending the same basic values: fairness, respect, knowledge and a genuine interest in helping someone make the right decision. For us, that is what a luxury dealership culture should look like. Luxury Is Built On Relationships, Not Transactions Employee Pricing is an exciting opportunity, but the experience should not end once the paperwork is complete. The best luxury ownership relationships are built over years, not hours. That philosophy has always been important to Lincoln. The goal is not simply to deliver an exceptional vehicle. The goal is to create an ownership experience that continues long after delivery day through service, communication, technology and customer support. At Dave Sinclair Lincoln St. Louis, we believe every interaction should reinforce that relationship. Whether you are visiting for your first test drive, returning for scheduled maintenance or exploring your next Lincoln several years from now, our objective remains the same: provide an ownership experience worthy of the Lincoln name. Many of our customers return because they appreciate more than the vehicle itself. They value working with people who understand the product, respect their time and recognize that purchasing a luxury SUV is an important decision. Luxury should never feel transactional. It should feel personal. Supporting Owners Long After Delivery One of the biggest differences between purchasing a luxury vehicle and truly enjoying luxury ownership is the support that follows. A Lincoln should continue delivering value well after it leaves the showroom. That includes helping owners understand available technology, scheduling routine maintenance, answering ownership questions and making service as convenient as possible. Lincoln owners may also benefit from features and services designed to simplify ownership, including: Available Lincoln Pickup & Delivery for eligible vehicles The Lincoln app for connected ownership features Available Lincoln BlueCruise on properly equipped models Software updates on supported vehicles Factory-trained Lincoln technicians Genuine Lincoln parts designed specifically for your vehicle For busy professionals, families and retirees throughout the St. Louis area, convenience becomes just as valuable as horsepower or luxury materials. Saving time, reducing interruptions and making ownership easier are all part of today's luxury experience. Whether you are driving throughout Chesterfield, Frontenac, Kirkwood, Clayton, Creve Coeur or downtown St. Louis, your Lincoln should continue supporting your lifestyle every day—not just during the first month of ownership. Luxury Means Confidence One word appears repeatedly when speaking with long-term luxury vehicle owners: confidence. Confidence that the vehicle was engineered with care. Confidence that advanced technology was designed to help rather than overwhelm. Confidence that the dealership will continue supporting the ownership experience. Confidence that the investment will continue delivering value every time you get behind the wheel. That confidence comes from many small details working together. It comes from a quiet cabin during your morning commute on I-64. It comes from comfortable seating during a weekend drive to Hermann. It comes from knowing your Lincoln service team is there when routine maintenance is needed. It comes from technology that feels intuitive instead of distracting. Luxury is rarely defined by one feature. It is defined by how consistently those experiences come together over months and years of ownership. Experience Lincoln Employee Pricing At Dave Sinclair Lincoln St. Louis Lincoln Employee Pricing is an outstanding opportunity to experience one of America's premier luxury SUV lineups while enjoying employee-level pricing on eligible new Lincoln vehicles. Whether you are interested in the compact luxury of the Lincoln Corsair, the technology-forward Lincoln Nautilus, the versatile Lincoln Aviator or the flagship Lincoln Navigator, our team is here to help you compare models, understand available features and select the Lincoln that best fits your lifestyle. More importantly, we want every customer to feel the same level of care, respect and transparency that inspired this Employee Pricing event. We invite you to browse our new Lincoln inventory, explore Lincoln financing options, or visit our showroom to experience the Lincoln difference for yourself. Luxury begins with people. It continues through craftsmanship, thoughtful engineering, exceptional ownership and relationships built on trust. That philosophy is reflected in every Lincoln we proudly represent at Dave Sinclair Lincoln St. Louis. Questions About Lincoln And Luxury Ownership What makes Lincoln different from other luxury brands? Lincoln approaches luxury differently than many premium automotive brands by emphasizing comfort, quietness, craftsmanship and the overall ownership experience. Rather than focusing only on performance specifications, Lincoln prioritizes refined ride quality, thoughtful technology, premium materials and an environment designed to reduce stress during everyday driving. For many St. Louis drivers, that creates a luxury SUV that feels comfortable during daily commutes, weekend travel and long-distance road trips while still delivering premium design and advanced technology. Where are Lincoln vehicles built? Lincoln vehicles are assembled at several Ford Motor Company manufacturing facilities in North America, depending on the model. Each Lincoln is produced using advanced manufacturing processes combined with extensive engineering, quality control and craftsmanship standards intended to deliver a premium ownership experience. While manufacturing locations vary by vehicle, every Lincoln is developed with the same emphasis on refinement, quality and customer satisfaction. Why is Lincoln known for comfort? Lincoln has built its reputation around what it calls Quiet Flight, a design philosophy centered on creating calm, comfortable and refined driving experiences. Quiet cabins, supportive seating, smooth ride quality and thoughtfully integrated technology all contribute to making Lincoln vehicles feel relaxing during both short drives and longer journeys. Instead of making performance the center of every conversation, Lincoln focuses on reducing fatigue and helping drivers arrive feeling refreshed. What does Lincoln Quiet Flight mean? Quiet Flight is Lincoln's design philosophy that emphasizes graceful movement, quiet confidence and refined comfort. It influences everything from cabin design and ride quality to technology integration and the overall ownership experience. The objective is to create luxury that feels effortless rather than dramatic, allowing drivers and passengers to enjoy a calmer environment on every trip. Does Lincoln focus on craftsmanship? Yes. Craftsmanship is reflected throughout the Lincoln lineup in the careful selection of materials, attention to interior details, engineering refinement and overall vehicle quality. Lincoln's approach recognizes that luxury is often defined by the small details owners experience every day rather than one standout feature. That attention to detail helps create an ownership experience that continues to feel rewarding well beyond the initial purchase. Why do people stay loyal to Lincoln? Many Lincoln owners remain loyal because the vehicles consistently deliver the qualities they value most: comfort, quietness, advanced technology, thoughtful design and a premium ownership experience. Over time, those everyday benefits often become more important than headline specifications. Combined with knowledgeable dealership support and services designed to simplify ownership, Lincoln continues to earn repeat customers who appreciate a luxury experience built around people as much as products.